Gyms across the world attract millions of people who spend hours working every muscle except the one that matters most - their brain. Throwing around heavy weights - and grunting like a caveman - aren’t  the keys to unlocking your full exercise potential. Using brain power - channeling your energy and focus to establish a connection between your body and mind, that’s the key to success if your goal is to achieve optimal results. SMART Fitness isn’t a brand fueled by gimmicks and bro science. It’s a program designed to highlight the effectiveness of intelligence and strategy during your workouts. As the saying goes, always train smarter, NOT harder.